We're delighted to share the news that we've launched our flagship pale ale, 4.2% Kaleidoscope, into Marks & Spencer stores in the South of England.
This is our first time on the shelves of M&S, as we continue our mission to bring our Beautiful Beer to even more of you than ever before. Seeing as Kaleidoscope is our most-loved beer, we just knew it made sense to have this one on the M&S shelves.
Our founder, Michael Wiper, says:
“We’re really proud to be launching into M&S - this is a supermarket known for its high standards in quality and sourcing. Kaleidoscope is a beer we’ve spent over a decade refining, and it’s a perfect introduction for M&S shoppers to the Wiper and True range. We’re particularly excited to be starting this partnership close to home, in a region that has always supported us.”
So, the next time you're perusing the aisles of M&S, make sure you pick up some cans from your favourite brewery. It'll be available in 239 M&S stores in the south region, including key locations in Bristol.
Cheers, folks.
